In a groundbreaking move, Drake has become the second artist, after Adele, to shoot a music video using IMAX cameras. The video for his hit song “Nokia,” a collaboration with PARTYNEXTDOOR, is set to premiere on March 31, 2025. Directed by Theo Skudra, the video promises a cinematic experience, leveraging the high-quality visuals of IMAX technology to match the song’s energetic vibe. This ambitious project underscores Drake’s commitment to innovation in music visuals, following in the footsteps of Adele’s 2015 video for “Hello,” which was also shot with IMAX cameras.
The use of IMAX cameras in music videos is a rare occurrence due to the high cost and logistical challenges involved. However, both Adele and Drake have shown that the results are well worth the effort. IMAX cameras provide unparalleled image quality, with higher resolution and a larger format than standard film cameras. This allows for a more immersive viewing experience, drawing the audience into the world of the video.
Drake’s decision to use IMAX for “Nokia” reflects his ongoing quest for innovation and excellence in his work. Known for pushing boundaries in the music industry, Drake continues to set new standards with this latest project. Fans are eagerly anticipating the release, expecting a visually stunning accompaniment to the song’s catchy beats and memorable lyrics.
The collaboration with PARTYNEXTDOOR adds another layer of excitement to the project. As a fellow Toronto native and frequent collaborator, PARTYNEXTDOOR brings a unique energy to the song, which is expected to be amplified by the IMAX visuals.
With this historic music video, Drake solidifies his position as a leader in the music industry, always seeking new ways to engage his audience and push the boundaries of what is possible in music production. The anticipation for the video’s premiere is building, and fans worldwide are ready to experience the cinematic magic of “Nokia” in IMAX quality.
